Dating guru women
Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission.
But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.
Like many single millennials, Ashley and Connor met cute the modern way: They matched on Bumble, the dating app where people swipe through potential partners but only women are allowed to initiate a conversation, and started texting.
But when Ashley asked an innocent question about work, Connor launched into a misogynistic rant in which he called her a “gold-digging whore.” Bumble’s response, a fiery blog post now known as the “Dear Connor” letter, quickly went viral.
The company called for a future in which Connor would “engage in everyday conversations with women without being afraid of their power”—and then, in an unusual move, banned him from using the service.
Whitney Wolfe, Bumble’s 28-year-old founder and CEO, understands how it feels to be on the receiving end of such messages.
Bumble has also recruited “Queen Bees”—existing users who are social media influencers and entrepreneurs—to partner with the app on networking and awareness events.
Wolfe believes that Bumble’s mission of empowerment will be as appealing in the professional realm as it is in the personal.
The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact.
Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles.
”That Bumble exists to empower women represents something of a transformation for Wolfe.
Before she launched the company, she didn’t even identify as a feminist.
“I read what people were saying about me, and I was sure I was done,” she says.Tags: Adult Dating, affair dating, sex dating